We have been talking in class about advertisement and the means to sell. Along with these discussions, we have learned two acronyms to help with our writing.
F.A.B:
Features
Attributes
Benefit
A car for example has features, attributes and benefits. The benefit of the car is what changes it from being a feature, to the benefits we seek from it as humans. This ultimately results in power.
A.I.D.A
Attention
Interest
Desire
Action
These are phrases like, "Hey you! You want! I've got! buy it now!" At the end of the day, advertisers are just a bunch of hookers and drug dealers.
Even the advertising for Burger King suggests that they will sell to this audience because they are open late:
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