The Power of Fear

Sometimes when trying to sell something or get through to someone, you must light a fire under your audience's ass.

The power of fear motivates!

• Introduce the threat-  grab the audience's attention with the "Hey you!"
• Demonstrate the audience is at risk
• Introduce the solution
• Determine if the audience can perform the solution.

There are plenty of fear driven techniques that grab an audience's attention.

YOU HAVE THE POWER TO SELL!